Case Study: Snuggle achieves 200% higher ad spend efficiency with Amobee

Snuggle Brand Increases Ad Spend Efficiency by 200%

Snuggle wanted to efficiently acquire Facebook fans and drive video engagement for its Valentine’s Day campaign. To do that, Snuggle worked with Amobee and its video advertising solutions to better reach the right audience while controlling costs.

Amobee built a customized audience engagement strategy using Premium Promoted Video Posts on Facebook and In-Stream Video across premium publishers in the Amobee Video Network. The campaign delivered strong results: Snuggle’s cost-per-fan efficiency improved by 200%, click-through rate rose by 193%, and video completion rate reached 96%, showing Amobee’s technology helped increase impact and reduce costs.

Snuggle

Kate Sinnott

AMD on Sun Products at Merkley + Partners