Case Study: National Jewelry Retailing Company achieves 78% revenue growth with Amobee

Real-Time Campaign Optimization Boosts Long-Term Marketing Results

National Jewelry Retailing Company wanted to improve click-through rate, eCPC, and sales revenue for a seasonal holiday campaign spanning Valentine’s Day through St. Patrick’s Day. Working with Amobee and the Amobee Digital Hub, the retailer needed faster insights and better optimization to outperform the previous year’s campaign.

Amobee used real-time campaign analytics to refine targeting, dayparting, geo selection, channels, inventory, and creative while the campaign was still running. The results were strong: revenue rose 78% year over year, clicks increased 487%, and actions increased 64%, all at roughly the same ROAS. Amobee’s insights also helped shape follow-on retargeting, mobile app additions, and improved website and email messaging for future campaigns.