Case Study: National Quick-Service Restaurant Chain achieves 10% higher delivery orders while maintaining CPA with Amobee

National Quick-Service Restaurant Chain - Customer Case Study

The National Quick-Service Restaurant Chain wanted to increase delivery orders and overall sales without raising its average CPA, using digital advertising to reach more customers at the right times and locations. It turned to Amobee and its omnichannel campaign platform to support a targeted online ordering campaign with display and Facebook ads, focused on delivery zones and lunchtime office-hour audiences.

Amobee implemented real-time audience targeting, retargeting, dayparting, geographic targeting, and centralized data integration from shopping-cart and CRM sources. The campaign drove delivery volume up 10% above prior daily levels, kept CPA nearly flat at $1.54, and produced a strong ROI of 9.6, helping the chain exceed its 17,000 daily-order goal more efficiently.