Case Study: National Cable Provider increases qualified prospects 30x with Amobee

National Cable Provider - Customer Case Study

National Cable Provider needed to improve customer retention and subscriber revenue by attracting prospects more likely to become loyal customers. Like many cable brands, it faced a challenge where promotional offers brought in new subscribers who often canceled after the promotion ended, making acquisition costs too high. The company worked with Amobee and used the Amobee DMP to better understand and target valuable audiences.

Amobee helped the cable provider onboard first-party data, identify loyal customer attributes through advanced audience analytics, and activate those insights across marketing channels. The brand tailored messaging, offers, advertising, email, and website personalization to reach more relevant prospects. As a result, the company increased the number of qualified prospects by 30x and activated new customer insights to support stronger retention.