Case Study: Mike’s Hard Lemonade achieves higher video engagement and positive sentiment with Amobee

Mike’s Hard Lemonade - Customer Case Study

Mike’s Hard Lemonade partnered with Horizon Media and Amobee to boost summer brand awareness and purchase consideration around holidays like Memorial Day weekend and the 4th of July. Using Amobee Brand Intelligence, the campaign aimed to engage consumers with long- and short-form video content targeted to relevant seasonal moments.

Amobee delivered insights-driven targeting against trending content categories such as sports, food, drink, and entertainment, and day-parted ads to happy hour audiences between 3 and 8 p.m. The campaign produced an 86% completion rate for 15- and 30-second pre-roll, an 82% completion rate for the 2-minute video, and a 63% increase in positive sentiment, outperforming the industry standard by 8%.

Mike’s Hard Lemonade