Case Study: Major Retail Marketing Company achieves higher coupon downloads and lower acquisition costs with Amobee

Major Retail Marketing Company - Customer Case Study

Major Retail Marketing Company, a global retailer, needed to compare demand-side platforms and prove whether higher platform cost would actually deliver better campaign performance. The company’s key challenge was to stay within a $1.00 eCPC while driving coupon downloads, so it tested Amobee Campaign Suite against a competing DSP on equal budgets.

Amobee Campaign Suite was used for a one-week head-to-head test, optimizing toward coupon conversions and the retailer’s eCPC goal. Amobee delivered stronger results, including 94% lower CPA, 47% higher performance lift, and more than 16x more conversions than the competitor; it also beat the client’s $2.50 eCPM expectation by 76% and exceeded the $1.00 eCPC target.