Case Study: Major Auto Brand achieves lower video advertising costs and broader reach with Amobee

Major Auto Brand - Customer Case Study

Major Auto Brand, a major auto advertiser, had invested heavily in video advertising and was already meeting completion-rate goals, but it wanted to make its campaigns more efficient and effective. Working with Amobee and its video advertising tools, the brand looked for a way to reduce costs while still reaching more qualified prospects.

Amobee used its Site Visitation Report to identify where the brand’s target audience actually spent time online, revealing that premium inventory was not necessary to reach them. By narrowing the site list, the brand lowered costs and expanded reach while still achieving its video completion rate goals, enabling it to reach more prospects more efficiently.