Case Study: Major Insurance Provider achieves lower cost per sale with Amobee

Lowering the Cost Per Sale with a Holistic View of Digital Media

A major insurance provider wanted to reduce its cost per sale (CPS) to under $1 across display, video, mobile, and social campaigns by better managing impression frequency and exposure duration. Working with Amobee and its Amobee DSP/DataMine Analytics platform, the company sought a holistic view of performance across RTB and non-RTB media to improve campaign efficiency.

Amobee implemented media provider pixels and used DataMine Analytics to combine non-RTB and RTB data for a full view of paid impressions. Based on the analysis, Amobee recommended adjusting RTB rules to deliver 2 to 50 impressions per user within seven days and refining creative sequencing; these changes moved the campaign closer to optimal settings and helped the insurer progress toward its CPS goal of under $1.