Case Study: Lexus achieves 195% higher engagement with Amobee 3D Mobile Creative

Lexus Receives 195% Engagement Increase with Amobee 3D Mobile Creative

Lexus partnered with Amobee in 2016 to build awareness for its performance F SPORT lineup and create a more immersive way to engage consumers. Using Amobee’s high-impact mobile, video, and proprietary 3D solutions, Lexus aimed to showcase the dynamic qualities of the IS F SPORT, RC F SPORT, and GS F SPORT through a virtual showroom experience.

Amobee launched cinematic 3D ad units across mobile and tablet, with interactive hot spots and optimized load times for a seamless experience. The campaign delivered a 195% increase in smartphone ad engagement, a 43% increase on tablet, over 16 seconds average time spent on tablet, and a 1.2% delivered traffic rate, helping Lexus outperform automotive benchmarks and earn industry awards.

Lexus