Case Study: Leading US-Based Entertainment Brand achieves stronger campaign reach and budget fulfillment with Amobee

Leading US-Based Entertainment Brand - Customer Case Study

The Leading US-Based Entertainment Brand worked with Amobee to support both campaign execution and data management. The brand faced challenges when it tried switching back to its legacy DMP, including cookie drop-off, reduced audience reach, and difficulty meeting spend goals and forecasting accurately.

Amobee redeployed its pixels and restored the integrated platform, allowing data to flow seamlessly between campaign execution and management. As a result, match rates improved, reach increased, and budget fulfillment rebounded quickly: spend fell from 84% of budget in January to 67% in February without Amobee, then rose to 76% in March after Amobee was restored.