Case Study: Leading Computer Manufacturing Company achieves higher click-through rates and lower CPC with Amobee

Leading Computer Manufacturing Company - Customer Case Study

Leading Computer Manufacturing Company wanted to drive more efficient conversions from SMB prospects, lower its $1.07 cost-per-click, and attract more high-value website traffic. It worked with Amobee and the Amobee Marketing Platform to better understand where its most promising audience was spending time online.

Amobee used Audience Insights and Site Visitation reports to combine first-party and third-party data, identify the sites most visited by high-value customers, and refine the publisher list. As a result, the campaign saw a 121% increase in click-through rate and an 8.2% decrease in cost-per-click, while expanding reach to more quality prospects.