Case Study: Large Travel Company achieves lower CPA and deeper customer insights with Amobee

Large Travel Company - Customer Case Study

Large Travel Company wanted a clearer view of who was responding to its digital ads and how visitors used its website, with the goal of understanding conversion drivers and lowering CPA. To do this, it worked with Amobee and used Amobee DataMine Analytics to analyze audience traits, prospecting performance, and site search behavior.

Amobee’s solution revealed the company’s core audience was largely successful young professionals, helped quantify the value of prospecting ads, and showed how site search and channel sequencing could improve performance. The results included a 27,792-user increase in the retargeting pool in three months at a cost of $0.75 per unique user, 78 new customers from prospecting ads, and a lower CPA through FBX-first sequencing, reducing CPA to $138 versus $433 for display alone.