Case Study: Large CPG Company achieves 64x more addressable audience insights with Amobee

Large CPG Company - Customer Case Study

A large CPG Company was facing stronger competition in the powdered and liquid beverage categories and needed better insight from its Q1 2014 cross-platform digital campaign to attract more prospects and drive sales. The company turned to Amobee DataMine Analytics to understand which category buyers and competitor customers it had already reached, and where the biggest growth opportunities existed.

Using Amobee DataMine Analytics and Tableau reporting, the Large CPG Company analyzed audience demographics, interests, behaviors, and adjacent purchase patterns to compare brand buyers, category buyers, and competitors’ customers. Amobee helped uncover that 66% of the reached audience were loyal competitor customers, representing only 8% of competitors’ targetable audience and a potential 64x expansion opportunity. The analysis also highlighted promising segments such as older female buyers and revealed key interests in health, wellness, and convenience, giving the company a clearer path to future brand-switching campaigns.