Case Study: Large American Auto Manufacturing Company achieves higher-value video ad completions with Amobee

Large American Auto Manufacturing Company - Customer Case Study

Large American Auto Manufacturing Company wanted to optimize video advertising for high completion rates at a low cost, but needed to confirm whether viewers who finished the ads were actually likely car buyers. It worked with Amobee using Amobee DataMine Analytics to analyze the audience behind video completions and determine if they matched prospective customer traits.

Amobee cross-referenced completion data with third-party audience data, revealing skews toward higher household income, very good credit, and ownership of competing vehicles rather than the brand’s own cars. Based on these insights, the company continued optimizing toward video completion goals and used Amobee’s analysis to improve targeting and timing, reaching prospects across many placements and concentrating video completions during business-day hours.