Case Study: R&R Partners achieves 70% eCPA efficiency increase with Amobee

La Colección Achieves 70% eCPA Efficiency Increase with Display and Amobee Impact Rich Media

R&R Partners worked with Amobee to boost awareness for La Colección’s resorts, drive site traffic, and increase bookings from U.S. travelers. The challenge was to position a collection of 12 properties under one brand and make the destinations stand out to American consumers.

Amobee implemented multiscreen rich media ads, including Out Of The Box, Expandables, and Dynamic Creatives, with creative pacing tailored to local weather conditions. The campaign delivered a 70% increase in eCPA efficiency, a 19% higher CTR than display alone, a 39% lift in tablet expandable engagement, and a 25% lift in smartphone Out Of The Box engagement.

R&R Partners

Chris Evans

Vice President of Media & Publishing