Case Study: Top Insurance Provider achieves Higher Conversion Rates and Lower ECPA with Amobee

Improve Conversion Rates and Cost Efficiency with Video Advertising

The top insurance providing Company wanted to improve the performance of its display advertising and test whether adding video would drive better conversion rates and cost efficiency. It worked with Amobee, using Amobee Campaign Suite to run a four-week A/B test comparing display-only exposure with a cross-channel mix of display and video.

Amobee’s solution showed that combining video with display outperformed display alone. The campaign delivered a 19% increase in conversion rate, a 22% increase in conversions per user, and a 16% decrease in eCPA, proving that the right balance of video and display can improve both results and cost-efficiency.