Case Study: Global CPG Brand achieves higher video viewability and awareness with Amobee

How a global CPG brand blows viewability out of the water with little effort

A Global CPG Brand wanted to build awareness for a new line of organic meals while maximizing ROAS, hitting strict video viewability targets, and keeping fraud low. Using the Amobee platform, the brand needed to deliver large video player inventory, meet minimum in-view benchmarks, and manage frequency without driving up costs.

Amobee implemented a custom video metrics mix with built-in viewability, player-size, and frequency controls, plus impression-level DoubleVerify integration for automated fraud filtering and optimization. The campaign achieved a 70% average in-view rate on large video player inventory, less than 1% fraud, and a 75% completion rate, while also improving operational efficiency by cutting manual optimization time to one-third of normal.