Case Study: Global Cosmetics Brand achieves 5x more site visits with Amobee

How a global cosmetics brand went beyond search to reach their audience where they spent most of their time

Global Cosmetics Brand worked with Amobee to drive traffic to its landing page across mobile, Facebook Exchange, and display advertising over a two-week period. The brand’s challenge was to reach women interested in beauty and makeup, especially beyond search, and generate 100,000 visits quickly.

Amobee used predictive targeting to find women ages 18–25 and beauty-focused audiences, then shifted the campaign toward mobile as engagement data showed stronger performance there. The result was 518K visits versus a 100K goal, along with a 5X increase in actions and a 5X increase in impressions, significantly outperforming the campaign targets.