Case Study: Financial company achieves lower CPA and higher landing page visits with Amobee

How a financial brand leveraged viewability to drive actions

A financial company worked with Amobee to promote a premium credit card through video, aiming to raise awareness and drive traffic to its landing page in a cost-effective way. The brand wanted a strategy that would preserve the impact of video while improving performance beyond a typical direct-response approach.

Amobee helped the financial company test video optimization to viewability versus CPA using the Amobee viewability algorithm, which selected viewable impressions across open and private marketplaces. The viewability-focused campaign delivered 87% viewability, 56% higher than the direct-response campaign, and achieved 75% lower CPA, ultimately generating more qualified landing page visits.