Amobee
48 Case Studies
Case Study: A+E Networks achieves a 363% engagement rate increase with Amobee
A Amobee Case Study
History’s TV Series, Houdini Achieves 363% Engagement Rate Increase with Amobee INK
A+E Networks needed a high-impact “tune-in” campaign for the launch of HISTORY’s new series, *Houdini*, with the goal of boosting awareness and engagement across channels. To do that, the company used Amobee INK to reach audiences across desktop, smartphone, and tablet devices with display and video ads.
Amobee partnered with A+E Networks to deliver a customized cross-device, cross-channel strategy that included ad sequencing and frequency management. The campaign proved highly effective, driving a 363% increase in engagement rate and demonstrating the value of reaching the same user across multiple devices and channels.
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