Case Study: Global Beauty Brand achieves higher viewability and on-target reach with Amobee

Global Beauty Brand - Customer Case Study

Global Beauty Brand worked with Amobee to reach its target audience in highly viewable, contextually relevant environments while improving product awareness and driving consideration. The brand needed to meet multiple KPIs across premium video and programmatic channels, including stronger on-target reach and better viewability.

Amobee used a dual-approach strategy combining premium video content with automated programmatic ad buys, supported by viewability optimization and Integral Ad Science integration. The campaign delivered 30% more viewability and on-target reach than target goals and 60% more video viewability than the Integral Ad Science industry average, helping Global Beauty Brand improve performance across its digital tactics.