Case Study: Financial Services Company achieves higher customer investment with Amobee

Financial Services Company - Customer Case Study

The Financial Services Company wanted to evaluate search and display media spend using more meaningful success metrics than conversion rates alone, in order to identify which tactics were attracting high-value users at the lowest cost. To solve this, the company worked with Amobee and its Marketing Science Services team, using Amobee’s DataMine™ Analytics and third-party audience-quality data.

Amobee combined campaign data with investable-assets data to analyze users reached, converting users, media spend, and assets per media dollar across the media plan. The results showed that some placements with low conversion rates delivered the highest assets per media dollar, helping the company keep valuable line items in the plan and optimize budget allocation toward higher-value users.