Case Study: Financial Services Brand achieves smarter prospect targeting with Amobee

Financial Services Brand - Customer Case Study

A Financial Services Brand wanted to identify its most promising new online prospects by extending the six CRM segments it had already defined from its offline audience. Using Amobee Audience Suite and DataMine Analytics, the brand sought to map offline customers to online users and understand which digital audiences most closely matched each segment.

Amobee ingested data from the six CRM segments, matched them to anonymous Amobee User IDs, and analyzed behavior against the Amobee AlwaysOn ecosystem to find the top overlapping online segments. This enabled the Financial Services Brand to personalize website content and focus digital advertising on the most profitable prospects, improving targeting precision and giving the brand clearer insights for smarter marketing decisions.