Case Study: Fiat achieves 30% Cost Per View efficiency increase with Amobee

Fiat Drives 30% Cost Per View Efficiency Increase

Fiat North America wanted to build brand and product awareness for the newly released FIAT 500X by connecting with soccer fans around the 2015 Women’s World Cup on Twitter. Using Amobee and Amobee Brand Intelligence, Fiat needed a way to create custom video content and target the right audience with real-time insights during the event.

Amobee helped Fiat and its agency develop four Twitter videos and used Brand Intelligence to identify audience segments, keywords, and trending topics for agile, data-driven targeting. The campaign delivered a 30% increase in cost-per-view efficiency, a 16.03% average engagement rate, and 347K total video views, with audience segments driving 33% more views and 3x higher video view rate than previous auto campaigns.

Fiat