Case Study: Experian achieves industry-leading addressable audience targeting with Amobee

Experian - Customer Case Study

Experian Marketing Services needed a way to bring its massive offline ConsumerView data into the online world to power more relevant display advertising and let advertisers easily build and activate audience segments across campaigns. As its Audience IQ platform evolved, Experian chose Amobee to help create a secure, streamlined addressable advertising solution using Amobee Audience Suite and Amobee Campaign Suite.

Amobee integrated with Experian’s technology stack to turn de-identified offline data into actionable online targeting insights and load hundreds of ConsumerView attributes for precise segmentation. The result was a one-stop audience platform with faster data uploads, quicker predictive insights, and dramatically better ad performance, including a 100% improvement in cost per acquisition versus run-of-network online data alone.

Experian