Case Study: Evian achieves 72% higher CTR at Wimbledon with Amobee Brand Intelligence

evian Outperforms CTR By 72% During Wimbledon With Amobee Brand Intelligence Data War Room

Evian, the official water supplier for Wimbledon, wanted to promote branded content to an engaged tennis audience during the tournament. To do this, Evian worked with Amobee using Amobee Brand Intelligence data and insights to better understand and reach the right digital audience.

Amobee created a “#wimblewatch” Twitter campaign with daily video content and set up a real-time Data War Room to track engagement, sentiment, keywords, and audience signals. As a result, Amobee helped Evian achieve a 1.31% CTR, 72% above the 0.76% target, while driving over 90,000 website visits and more than 305,000 video views.

Evian