Case Study: Large Financial Services Company improves video ad measurement and KPI insights with Amobee

Evaluating the Effects of Video Advertising with Datamine Analytics

A large financial services company wanted to measure how video ads influenced the buyer journey, from landing page and homepage visits to customer requests and sales conversions, and to understand which customer segments responded best. It turned to Amobee, using Amobee Campaign Suite and DataMine Analytics, to run a controlled video campaign and analyze the impact by funnel stage and audience segment.

Amobee helped the company compare exposed and control groups, revealing statistically significant lifts in landing page visits, homepage visits, started requests, and completed requests, plus positive but not statistically significant sales lift. The analysis also showed stronger response from the Select segment, helping the company shift future video investments toward upper-funnel KPIs and more targeted audience planning.