Case Study: Dell EMC achieves 36% brand lift with Amobee

Dell EMC Engages Audience With Innovative 3D Mobile Campaign & Cross Channel Activation

Dell EMC partnered with Amobee and Mediacom to boost awareness of its Dell Storage solutions among enterprise customers. The challenge was to move beyond traditional B2B marketing and create more engaging digital experiences that would capture attention and drive stronger brand and product interest.

Amobee used its Brand Intelligence platform to target high-intent audiences and built interactive 2D/3D rich media units, including a virtual storage room showcasing SC9000 hardware and Intel Inside technology. The campaign delivered a 36% brand lift, a 46% 3D engagement rate, a 49% click-to-site visit rate, and a 68% video completion rate, while also improving performance month over month and significantly lowering cost per high-value engagement.

Dell EMC

Ana Villegas

Marketing Director, North America Commercial Business