Case Study: CPG company boosts millennial engagement and potential audience growth with Amobee

CPG company - Customer Case Study

A CPG company wanted to improve content marketing effectiveness on its recipe website and understand what would drive repeat visits among millennials. Using Amobee Audience Suite and Amobee DataMine Analytics, the company compared its millennial audience and engagement with competitors to uncover where it was losing attention and what content gaps existed.

Amobee’s analysis showed that most millennial visitors were one-time visitors, while competing sites were drawing far more repeat traffic. The findings suggested the CPG company could potentially grow its millennial audience by 9x by adding cooking tutorials and how-tos alongside recipes, giving it a clear path to attract more visitors and reduce CPA.