Case Study: CPG advertiser achieves deeper audience insights with Amobee

CPG company - Customer Case Study

A CPG company that sells nonfood grocery items wanted to better understand high-intent website visitors—“intenders” who used a store locator or downloaded coupons, and “inquirers” who researched products. Using Amobee Audience Suite and Amobee DataMine Analytics, the company analyzed these audiences to learn who they were and what products they were likely to buy.

Amobee helped the CPG company uncover that these audiences skewed female, age 45+, and were especially interested in children’s food, frozen food, and pet care products. The insights also identified highly accurate third-party segments, including “Grocery coupons,” which had a 100% accuracy score, enabling Amobee to help the company sharpen targeting, guide merchandising and distribution plans, and improve future programmatic media buys.