Case Study: CPG Brand lowers CPA with Amobee brand sentiment analysis

CPG Brand - Customer Case Study

CPG Brand wanted to lower its cost per action (CPA) by optimizing media buys toward domains that reached consumers likely to purchase its brand. To do this, CPG Brand worked with Amobee using Amobee DataMine Analytics and Audience Suite pixels to combine survey data with campaign data and analyze brand sentiment and purchase consideration by site.

Amobee’s Marketing Science Services team built a top-level domain dashboard and analyzed survey responses across sites to identify which domains correlated most strongly with “definitely will” and “probably will” purchase intent. Based on those insights, CPG Brand shifted budgets toward higher-performing sites and away from weaker ones, helping lower average CPA.