Case Study: Colorado Native achieves efficient engagement and increased awareness with Amobee

Colorado Native Drives Efficient Engagement and Raises Awareness

Colorado Native wanted to boost brand recognition, grow sign-ups for its Brew Crew loyalty program, and raise awareness of its environmental and community commitments. To do that, the brand worked with Amobee to reach Denver-area consumers interested in craft beer and Colorado Native’s “Re-Grow Colorado” message.

Amobee used its Brand Intelligence platform, along with geographic and device targeting, to identify relevant audiences, keywords, and content categories for optimization. The campaign helped Colorado Native exceed CTR benchmarks by 167% versus CPG mobile benchmarks, while also increasing Brew Crew membership and expanding awareness of the brand’s environmental mission.

Colorado Native

Glenn Knippenberg

President & Co-founder of AC Golden Brewing Company, Brewer of Colorado Native Lagers