Case Study: Cadreon achieves higher engagement and lower media costs with Amobee

Cadreon - Customer Case Study

Cadreon, together with Universal McCann, needed to promote Microsoft France’s new Windows 2012 servers to IT professionals while driving traffic to a content-rich microsite and keeping media costs low. The campaign used Amobee Campaign Suite across email, display, and mobile to reach the right audience in relevant ways and maximize engagement.

Amobee implemented targeting across major exchanges and IT/high-tech sites, using behavioral and contextual targeting plus optimization by search, creative format, and time of day. The results were strong: with just 5.5% of the digital media budget, Amobee drove 62% of site engagements, delivered a cost per engagement 11 times lower than the overall media plan, and generated meaningful onsite actions, including 65% of visitors exploring more content, 22% downloading a white paper, and 13% requesting more information.

Cadreon

Matthieu Hugues

Operations Manager