Case Study: Auto manufacturing Company achieves 50% lower cost-per-lead with Amobee

Auto manufacturing Company - Customer Case Study

The Auto manufacturing Company wanted a deeper understanding of its audience and whether its creative was resonating with likely buyers. To uncover those insights, it used the Amobee platform to analyze CRM customer data alongside third-party information such as demographics, household income, and lifestyle signals.

Amobee helped the auto brand identify audience trends that led to more relevant creative, including shifting compact-car messaging away from iPhone-specific references and highlighting Bluetooth, and emphasizing winter activities for SUV buyers. As a result, the company revised its campaigns and achieved a 50% reduction in cost-per-lead, showing a measurable lift in efficiency.