Case Study: SLS Las Vegas achieves 456% higher engagement with Amobee

Amobee for Social Delivers 456% Engagement Rate Increase for SLS Las Vegas

SLS Las Vegas wanted to build awareness, deepen brand engagement, extend reach, and boost online hotel bookings through Facebook and Twitter advertising. To do this, the company partnered with Amobee, using its social advertising and digital marketing capabilities to support a successful hotel launch.

Amobee used Brand Intelligence data and cross-channel insights to identify high-propensity audience segments, then targeted them across Facebook and Twitter to drive room bookings. The campaign delivered over 117,000 Facebook page likes at 73% cost-per-fan efficiency below industry benchmarks and more than 57,000 Twitter engagements at a 12.51% engagement rate, a 456% increase over the 2.25% benchmark.

SLS Las Vegas

Maria Roncal

SLS Las Vegas