Case Study: Accuen achieves centralized audience analytics and faster reporting with Amobee Audience Suite

Accuen - Customer Case Study

Accuen, which provides digital marketing services to more than 130 advertisers, needed a way to centralize campaign performance data across RTB and spot inventory sources, manage audiences across multiple DSPs, and better understand data efficacy, costs, and audience responsiveness. To support its marketplace strategy, Accuen turned to Amobee and its Audience Suite as part of its Audience Intelligence Platform.

Amobee implemented a unified audience and data solution that enabled custom audience creation from first- and third-party data, a single warehouse of 30+ billion audience and performance elements, BI integration, and privacy controls. As a result, Accuen identified 225 million targetable users with real-time actionable information, centralized data cost and contract management, and cut report generation time from days to minutes.

Accuen