Case Study: Culligan achieves better home water filtration with Ammunition

Culligan launches ZeroWater with Ammunition to remove 5x more contaminants

Culligan, a global leader in healthy water, partnered with Ammunition to design its first line of pour-through filtration products for the home. Their challenge was to bring their superior commercial filtration capabilities into an aspirational and easy-to-use consumer product that would stand out in the market.

Ammunition led the industrial design, user experience, and engineering for the Culligan ZeroWater line, creating pitchers and dispensers with a minimal form and an ergonomic handle. The solution included a five-stage filtration system certified to remove five times more contaminants than common filters and a TDS meter to show the water's purity. The result was a successful product line that established a new visual language for Culligan and helped people enjoy healthy water at home.

Culligan