Case Study: California Olive Ranch expands its brand and packaging system with Ammunition

California Olive Ranch expands to 29,000 grocery retailers with Ammunition

California Olive Ranch, a major producer of extra virgin olive oil, partnered with the design firm Ammunition to develop an expanded brand positioning and visual identity. The challenge was to enable growth in their core business and support expansion into new product lines while maintaining the brand's established equity.

Ammunition evolved the brand's iconic Rancher logo and created a new system of landscapes for its packaging. They developed a branded information design system to simplify a larger product portfolio for shoppers and designed new e-commerce shipping solutions. The result was a distinct and coherent packaging system that improved the shelf presence and direct-to-consumer shipping efficiency for California Olive Ranch.

California Olive Ranch