Case Study: TrueID boosts in-app community engagement with social.plus

How they use Amity Social Cloud’s powerful social features to connect their community and level-up their services

TrueID, Thailand's leading entertainment platform, sought to create a highly engaging community experience for its 25 million monthly users, akin to a live stadium atmosphere during the 2018 FIFA World Cup. Their challenge was to rapidly implement a real-time chat solution that could handle massive traffic spikes and unlock the platform's potential as a social hub. They partnered with vendor Amity for its social.plus service to meet this need.

Amity social.plus provided the solution by expanding TrueID's existing chat capabilities to support live in-stream conversations during the World Cup. This feature proved so successful it was made permanent and extended to other content. The integration resulted in a thriving in-app community, yielding 1 million monthly interactions, 300,000 monthly poll votes, a 15% month-on-month growth in active members, and a 30% average increase in engagement rates.

TrueID

Thotsaphon Maytheetanpongwanit

Head of Communication, Community, and Commerce