Case Study: AirAsia achieves higher user engagement with Amity social integrations

AirAsia uses Amity Social Cloud to digitize their work and create an all-in-one employee experience

AirAsia, a leading Asian low-cost airline, sought to transform its transactional app into a community-driven travel lifestyle platform to boost user engagement. The challenge was to build social features that would encourage users to interact and share content even when not booking flights. They partnered with the vendor Amity to implement this social integration.

Amity provided the underlying technology, handling the heavy engineering lift and enabling the platform to broadcast messages to over 300,000 users at once. This allowed AirAsia's team to focus on user experience. The solution was a success, resulting in a significant increase in user engagement, longer session times, a surge of user-generated content, and substantial growth in the app's community membership.

Airasia

Tony Fernandes

Group CEO