Case Study: Footshop achieves 33% cost reduction with Amio chatbot

Footshop leveraged Amio e-commerce chatbot to offer 24/7 support while reducing operational costs by 33 %

Footshop, a street-wear e-commerce brand, faced a high volume of repetitive after-sales questions and a limited talent pool for supporting its 14 different languages from a single headquarters. To address this challenge, they partnered with vendor Amio to implement an e-commerce chatbot solution.

Amio provided an AI-powered chatbot named Footbot, which operates in 14 languages and handles a basic set of answers to automatically resolve over 50% of customer requests. The solution led to a 33% reduction in operational costs and deflected 16% of email traffic. Through Amio, Footshop achieved a 54% average automation level on its web-chat and saw a full return on investment within six months.

Footshop

Jan Neuvirt

Chief Operating Officer