Case Study: PCT Cheer & Tumble achieves 10.37% year-over-year growth and 1,055% ROI with Amilia

PCT Levels Up its Customer Experience with Amilia

PCT Cheer & Tumble, a Mississauga-based cheer and tumbling facility serving nearly 500 competitive athletes and over 600 families, was struggling with time-consuming, error-prone manual registrations that caused long queues, data gaps and 250–350 staff hours per month on admin tasks. With peak seasons requiring six staff to process sign-ups and roughly 70% of registrations handled by administrators, the owners needed a scalable online solution to improve efficiency and the customer experience.

After implementing Amilia in 2017 and migrating customer data at an annual banquet, PCT automated registrations, private lessons and camp sales—bringing admin-led registrations down to 5% as 95% of customers now register and pay online. The streamlined, branded platform enabled add-ons, multi-purchase and real-time scheduling, driving an average 10.37% year‑on‑year revenue growth (33.95% over three years), making 2018 their most profitable summer in 15 years and delivering a 1,055% ROI over three years while freeing staff to focus on customer service.

PCT Cheer & Tumble

CJ Pugh

Co-Owner, Gym Director