Case Study: City of Grapevine achieves 89% increase in monthly online revenue with Amilia

How Grapevine achieved an 89% increase in monthly online revenue with better tech.

Grapevine Parks & Recreation serves more than 54,000 residents but was constrained by a decades-old registration platform that produced just 8–10% online adoption, difficult site navigation, and heavy staff time spent on repetitive registration tasks. In 2019 the department partnered with SmartRec™ by Amilia to improve resident adoption and back-office efficiency.

By switching to Amilia’s platform—bringing features like mobile camp attendance, a facility calendar, and streamlined invoicing, payroll, and rosters—Grapevine processed nearly 225,000 transactions and $10.6M in net revenue over about five years, with an 89% increase in monthly online revenue since 2019, while freeing staff to focus on community programming.

City of Grapevine

Stephanie Frank

Fitness Coordinator