Case Study: Camp Funderblast achieves 67% growth and saves 5 hours a day with Amilia's SmartRec

How Camp Funderblast Director, Veronica, Saved 5 hours a Day and Grew her Camp Thanks to Technology

Camp Funderblast, founded in 2013 by Veronica in Mill Valley, CA, is a youth camp built around teaching positive energy. By 2018 the program had expanded to three locations, but Veronica was overwhelmed by manual registration, spreadsheet-based payments, and 18-hour days with no scalable administrative support, which blocked further growth.

By adopting SmartRec by Amilia’s eCommerce registration and management tools—multi-item checkout, flexible payment plans, automated billing/reminders, and site-embedded sign-up—Veronica reclaimed about 5 hours a day and could focus on growth. The camp now serves 936 campers (Summer 2022), operates five camp locations plus two after-school programs and a daycare, and achieved 67% growth from 2018–2022.

Camp Funderblast

Veronica Cowen

Owner & Founder