Case Study: City of High Point achieves improved resident experiences and operational efficiency with Amilia SmartRec

How a Strong Partnership Between City of High Point’s P&R Department and Amila Resulted in Improved Resident Experiences

The City of High Point Parks & Recreation, serving ~116,000 residents and about 15,700 program participants, needed a more reliable, data-driven registration system to support its diverse, growing community. Its previous platform proved unreliable (frequent outages), lacked analytics for tracking attendance and trends, and suffered slow customer service—taking six months to deliver basic programming data—hindering operations and reporting to city leadership.

High Point replaced that system with Amilia SmartRec, deploying iPads at pools, interconnected calendars, and an easy scheduling app so staff can update availability and families can sign up for lessons online. SmartRec’s cloud-based reporting and analytics, seamless integrations, 99.99% uptime guarantee, and hands-on onboarding delivered faster, data-driven decisions, smoother daily operations, better reporting for the city council, and a markedly improved experience for staff and residents.

City of High Point

Julie Luecht

Training Coordinator