Case Study: Myntra achieves 24×7 customer support and improved call center efficiency with Ameyo

Myntra enables 24×7 customer support with Ameyo

Myntra, a leading e-commerce company in India, faced challenges handling increased call volumes and technical glitches, which led to low productivity and deteriorating customer satisfaction. To address this, they partnered with vendor Ameyo to implement a customer experience management solution to improve their support center operations.

Ameyo provided a unified platform that automated business processes and integrated with Myntra's existing applications. The solution featured an IVR system that managed incoming calls with pre-recorded messages and efficiently routed them to available agents. This enabled Myntra to establish 24x7 support availability, achieve first-call query resolution, and deliver a consistent, superior customer experience.

Myntra