Case Study: Leading Automotive Company in Kenya achieves 35% conversion boost with Ameyo

Leading Automotive Company - Customer Case Study

Leading Automotive Company, a market leader in auto parts and fitment services across East Africa with 47 centers and over 60 years in business, faced siloed communication channels, fragmented customer data, a disintegrated CRM, limited interaction channels, and long response times that hurt conversions. To address these issues they engaged Ameyo, deploying Ameyo Fusion CX with omnichannel interaction management to unify channels and customer context in one platform.

Ameyo implemented a single-agent desktop supporting Voice, Email, Chat, Facebook, WhatsApp and Twitter, integrated Ameyo with Microsoft Dynamics CRM, and provided supervisor tools like the Bird’s Eye View app for real-time monitoring. As a result, Ameyo delivered a single view of customer profiles, reduced average response time and call abandonment, improved call connect and closure rates, and boosted conversion rate to 35%, enabling a smoother, measurable customer journey.