Case Study: BigTree Entertainment minimizes call handling time with Ameyo

BigTree Entertainment minimizes average call handling time with Ameyo

Ameyo helped BigTree Entertainment, India's first entertainment ticketing company, automate its voice-based customer service. The company, which operates the BookMyShow website, needed a customizable IVR solution to handle ever-changing event information and to minimize agent interaction to reduce costs per transaction. A key challenge was significantly decreasing the average call handling time for each customer inquiry.

The solution implemented by Ameyo integrated with multiple systems like payment gateways, CRM, and databases. This provided a GUI-based interface for easy updates to movie and show information in the IVR and enabled auto-SMS confirmations for bookings. As a result, Ameyo helped BigTree Entertainment maximize agent performance, reduce the cost per agent per transaction, and deliver a better customer experience.

BigTree Entertainment