Case Study: Myntra achieves 24x7 customer support and boosted productivity with Ameyo

Ameyo Enabled Myntra to Setup Customer Support Center with 24x7 Availability

Myntra, a leading Indian e‑commerce fashion and lifestyle retailer based in Bangalore, faced rising call volumes, fragmented legacy applications, and difficulty coordinating its online portal with its customer support center—issues that were hurting productivity and customer satisfaction. To solve this, Myntra selected Ameyo and deployed the Ameyo Communications Suite as its customer interactions management platform.

Ameyo integrated Myntra’s existing applications into a unified platform, automated contact‑center workflows, and implemented self‑ and assisted‑IVR along with omnichannel routing to link the website and support agents. As a result Ameyo enabled 24x7 customer support, improved first‑call resolution, scaled to handle more agents and calls, reduced operational costs, and delivered a significant increase in business productivity and customer engagement.

Myntra

Mohit Mital

Vice President Customer Experience