Case Study: Abdul Latif Jameel (ALJ) Electronics achieves enhanced customer experience through multilingual IVR and CRM integration with Ameyo

Abdul Latif Jameel - Customer Case Study

Abdul Latif Jameel (ALJ) Electronics, a subsidiary of the Abdul Latif Jameel Group, faced poor inbound call handling, a disintegrated in-house CRM, no English/Arabic IVR, and limited ability to track agent productivity and business goals. To modernize its contact center and improve customer support, ALJ engaged Ameyo.

Ameyo implemented its Ameyo solution with a customized bilingual (English/Arabic) IVR, integrated the platform with ALJ’s backend CRM, and deployed a blended inbound/outbound call management system plus advanced reporting and analytics. The Ameyo deployment enabled inbound and outbound calling, real-time reporting and KPI tracking of agent performance, and improved multilingual customer engagement and overall customer experience.

Abdul Latif Jameel